The ability to build and maintain trust within an organisation starts at the very top and must then be promoted throughout the organisation. Executive management has a core duty to set an example and establish the right standards for all employees to follow.
Integrity is essential for building an environment of trust between an organisation and its employees. Straightforward communication is key to fostering trust; employees need to understand the organisation's vision and its plan to realistically realise that vision. This effective communication naturally involves sharing information, including negative aspects.
Employees should be treated as equals to foster a community of owners. All ideas should also be considered equally. Leadership that genuinely dedicates time and care to developing its staff will see the benefits. As trust grows between managers and employees, they become more comfortable with each other and are more willing and able to engage in valuable communication and feedback.